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TVS Motor Company signals next phase of Norton revitalisation; Appoints new leadership team to take the famous marque forward

TVS Motor Company (TVS), owner of The Norton Motorcycle Co Ltd (Norton), is announcing the appointment of Dr Robert Hentschel as Chief Executive Officer (CEO) and Vittorio Urciuoli as Chief Technical Officer (CTO) of the historic Solihull- based motorcycle brand. The announcement forms the next key phase of the historic marque’s transformation, as it builds on its newly re-established foundations and prepares for the revitalisation of the brand for the future. Hentschel and Urci...

TVS Motor Company forays into personal e-mobility business with majority stake in European e-bike brand EGO Movement

TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, today announced a partnership with EGO Movement as a majority shareholder, in an all-cash deal through its Singapore Subsidiary TVS Motor (Singapore) Pte Ltd. The partnership is in line with TVS Motor Company’s commitment to building an aspirational product portfolio while nurturing sustainable and scalable brands. It also reiterates the company’s strategy to expand its global presence in developed m...

TVS Motor Company to partner with Bahwan International Group for strengthening its presence in Iraq

TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, signed a tri-party deal arrangement with Bahwan International Group. The signing ceremony was held today at Bahwan International Group, between Sheikh Ahmed Bahwan, Chairman Bahwan International Group and Mr Sudarshan Venu, Joint Managing Director – TVS Motor Company in Muscat, Oman. As per the tri-party deal arrangement, ARATA International FZC will be the new distributor.  Bui...

Norton Motorcycles opens new Global Headquarters

Norton Motorcycles has announced the completion of its new global headquarters. The all-new facility houses state-of-the-art manufacturing capability and the company’s new global design and R&D hub. It forms a key part of Norton’s strategic growth plan on its journey to becoming the world-leader in luxury hand-crafted motorcycles. The new HQ is a clear display of significant commitment by TVS Motor Company in its prosperous partnership with Norton Motorcycles. Within just 1...